Often referred to as ‘search engine marketing’ or ‘SEM’, pay-per-click advertising can provide an immediate influx of targeted traffic to your website.  We can help you create a pay-per-click campaign based on industry best practices.  If you’ve unsuccessfully tried your hand in pay-per-click advertising, allow Whistler SEO to get you going on the right track and realize a positive return on investment.

We’re certified Google AdWords and Microsoft AdCenter professionals and we know those ad platforms inside and out.

Methodology

Keywords, keywords, keywords.  We’ll track down and analyze the best keywords to bid on.  Whether you’re selling a product or a service, you have to think of shopping on the Internet like a funnel—very broad keywords in the beginning and very long, specific keywords towards the end of the shopping cycle.  Bidding on a healthy combination of broad, ‘short tail’ keywords and specific,  ‘long tail’ keywords will make the difference between the sale going to you or your competitor.  We’ll ensure that your keywords, ad copy, and landing pages all sync with each other to ensure the visitors’ expectations are met.

Don’t have good, relevant, high-converting landing pages?  That’s ok.  Our designer can help you create some.

Pricing

The cost to run a successful pay-per-click campaign, the cost will largely be up to you.  Whistler SEO will charge for two services: creating and setting up your campaign(s), and monthly management of your campaigns.  The cost for each will be largely dependent on the size and complexity of your campaigns.  Unlike our competitors who charge you a percentage of your monthly ad spend (which seems grossly unfair to us), we only charge for our time.  So whether you spend $100/month or $10,000/month on ads, your fee will reflect our management time, not your ad spend budget.

Contact us today to get a free price quote on starting or managing your own PPC program.